MomSmile
A mobile app for expecting and new mothers that brings together a pregnancy calendar, child health tracker, AI tips, online consultations, community, reminders, and subscriptions in one digital ecosystem.
What is the project about
MamaSmile was designed as a safe digital platform for mothers who need support during pregnancy and childcare. The product combines child development tracking, reminders, expert communication, and community features, along with a web admin panel for specialist verification and platform moderation.
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Selection and Recommendations
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AI Assistant
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Search and Catalog
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Communication and Support
Achievements
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Unified ecosystem -
Scalable growth -
Quality control
The problem
Mothers often struggle to quickly find reliable information, track a child’s health, and get expert help. At the same time, unmoderated communities do not always feel trustworthy.
The solution
We designed a mobile app with separate flows for mothers and consultants, plus a web panel for administrators. The platform combines personal trackers, consultations, AI guidance, a pregnancy calendar, a community, and subscription logic.
Difficulties faced by the team
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System stability
The platform had to reliably support AI, consultations, notifications, subscriptions, and moderation.
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Security and trust
We had to ensure data protection, medical disclaimers, and specialist verification.
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Feature balance
It was important to combine trackers, consultations, AI, reminders, and community features in one convenient app.
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Role-based system
The platform had to support flows for mothers, consultants, moderators, and administrators without an overloaded interface.
The main challenge of the project was the large number of user roles and interaction flows. The product had to be equally useful for mothers, convenient for consultants, and transparent for administrators, while still keeping the experience simple and intuitive.
The team paid special attention to data security, subscription logic, plan limits, and content quality across the platform. It was also important to ensure stable performance of the AI module, push notifications, and moderation tools for different user roles.
Application functionality
The app helps mothers track pregnancy and child development, receive reminders, ask AI questions, and contact specialists. Consultants manage requests, chat, and schedules, while administrators handle verification, users, and reports through the web panel.
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AI Consultant — fast AI guidance
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Pregnancy Calendar — week, development, tips
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Child Tracker — health and key indicators
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Profiles and Roles — flows for mothers and consultants
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Subscriptions — feature access and limits
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Reminders — important events and routines
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Online Consultations — chat with specialists
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Mother Community — communication and support
Online Consultations
Mothers can create urgent or scheduled requests, choose a specialist, and receive support through a convenient chat format. Consultation history is saved in the app so important information remains accessible at any time.
Consultant App
A dedicated consultant interface helps specialists manage requests, maintain a consultation calendar, review schedules, and store interaction history. This makes communication with mothers more structured and convenient for daily work.
Reminders
The reminder system helps users stay on top of important actions and events such as vitamins, exercises, checkups, doctor visits, and other planned tasks. It reduces mental load and makes everyday support more structured.
Pregnancy Calendar and Trackers
Users can track pregnancy progress, record key indicators, and monitor changes over time. The calendar and trackers keep important data in one place and support a more informed approach to monitoring both mother and child.
Flexible Fetal Visualization
The app allows fetal development to be shown in different visual formats — from realistic illustrations to size-based associative comparisons. This approach makes the pregnancy calendar more engaging, intuitive, and easy to understand.
Mother Community
The in-app community allows mothers to share experiences, publish posts, leave comments, and receive support from other users. This makes the platform not only a useful tool, but also a live space for communication.
Admin Panel
The web admin panel allows administrators to manage users, verify specialists, moderate content, process reports, and control platform quality. This helps maintain a safe environment and transparent operation across the service.
How we worked
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Business analysis
Defined user roles, key flows, and the logic of subscriptions, consultations, and AI support.
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Design
Designed a clear interface focused on simplicity, trust, and convenience for different roles.
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Preparation for the release
Prepared the product for launch and made sure the platform was ready for further growth.
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Testing
Tested the stability of core flows, AI behavior, notifications, subscriptions, and data security.
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Development
Built the mobile app and web panel, combining trackers, consultations, AI features, and subscriptions in one system.
Result
As a result, a unified digital ecosystem was created for mothers, consultants, and administrators. The platform brought together a pregnancy calendar, trackers, an AI assistant, consultations, community features, subscriptions, and admin tools, creating a strong foundation for future scaling.